The issue/challenges: Other than resistance by farmers a lobby of Arcae nut farm owners (cash crop) were bankrolling the opposition. State went through elections during this period limiting open and upfront PR activation; Sensitive handling of communication and visibility around critical Court hearings.
Strategy: Ringfence negative influence locally while Driving positive agenda at state level; Messaging in micro platforms and influencer groups; expose myths using local institutions
Interventions - achievements: Micro messaging in each district and sub division; FAQ booklets in English and Kannada; trojan influencers; Gastee volunteers; Media positivity
Result: negligible visibility for negative stories during this period; advance information and handholding violent situations in public meetings; isolation and indirect channels with interested landowners; supporting environment for Administration to act and support project activity
75 hyper local media (online/Facebook/print/TV managed)
25 meetings with land owners and groups attended
25 positive stories generated in CAT A media
Editorial connects (11) in State and individual districts ensured NO free ride for anti project stories
Supported with dealing with heated public meeting situations
After no progress for nearly a decade the project has completed 25% of pilings and towers.
70 whatsapp groups Engaged